In a few weeks, the most popular online social network in the World, Facebook, will be using Ebay Incorporated’s online payment tool Paypal. This online payment service will be used by Facebook to allow its advertisers pay for advertising space in their site.
The usual mode of payment for online advertising is through credit cards but Paypal told Facebook it would be easier for small international companies to buy ads using them instead of the latter. I would affirm this as I’ve been using Paypal for years now both for accepting payments and for payment of online goods and services. Paypal for Facebook may also be used to buy Facebook Credits by users which they may use to purchase virtual goods on the site, like gifts or items in games.
With this business partnership between Paypal and Facebook, the research firm eMarketer foresee ad spending on the site to reach $605 million this year. If you do not have a Paypal account yet, register for Free here.
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Wow, this is great news! This is very convenient especially for those who use their credit cards to pay for the ads and end up with less income because of the exchange rate in peso.
Thanks for sharing!
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