The Power of the Word “Free” in a Business

August 29, 2008
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Here is a powerful tool in selling: use the word “free.” People love freebies, no matter how cheap or unimportant. Just as long as something comes with a purchase, it will definitely turn heads of shoppers.

I am a confessed addict of freebies. Of course, I am a voracious and a self-confessed shopping addict. Not only once I over spend or buy stuff I don’t need just to get the promotional items or free items that goes with the product I bought.

Here are some ways on how to maximize the use of word “FREE” in promoting your products or services:

  • Free “Something” After Buying “Something.” An item or service becomes free after the first purchase.
  • Get the Third Free After Buying Two. To sell more, give away one product or service after purchase of two others!
  • Get the Fourth Free After Buying Three. Principle is same as above except you’re giving away the fourth one after purchasing three items or services. I usually encounter this at video stores with their promos rent 3+1 or 4+1.
  • Free “Trial Size” After Purchase. Very effective when selling perfumes or other liquid products. Also a good strategy when introducing a new product line.
  • Free “Additional Item” Related to the Products or Service Purchased. Examples: Free Warts Removal for Diamond Pill Package. Free Ring for Purchase of Necklace.

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