If you’re interested or in the business of creating online video advertisements, it won’t hurt to consider the result of the survey conducted by Poll Position dot com.
According to the about page of the site, poll position is a non-partisan social media company which do market research by conducting polls online or by phone engaging every American willing to take their surveys.
The poll result on the “online video ads” suggests that customers wanted short ads with not more than 15-second view time. Usually, free contents such as videos are free for viewing but only after you view short online video clips. The survey revealed that 54% of the respondents answered that 15 seconds is the acceptable time in viewing an online video ad prior seeing the free content.
This particular survey is participated by about 1,179 respondents conducted through a telephone survey. A small percentage of 12 percent though think that 30 seconds is the appropriate length.
Breath More Technology. Read Other Articles by Geek Mom Now.
Related posts: